The .WME new gTLD

William Morris Endeavor Entertainment (WME) is the largest talent agency in the world, with offices in Beverly Hills, New York City, Nashville, London, and Miami.

WME’s mission⁄purpose is to represent and showcase artists from all facets of the entertainment industry, including motion pictures, television, music, theatre, digital, publishing, lifestyle, and physical production and advise some of the world’s most recognized consumer brands to create ʺentertainment-based marketing solutions.”

The WME mission and purpose has been established through interactions with its high profile clientele.

With the .WME TLD, WME will effectively differentiate itself by addressing the key online usage issues of safety, trust, consistency, and brand recognition associated with WME. Instead of branding itself via numerous TLDs WME will enjoy the benefit of reducing consumer issues concerning which website is the official WME website; it will be under .WME.

The WME registry operations and its management of the DNS is consistent with ICANN’s Affirmation of Commitments (AoC) “ensuring accountability, transparency and the interests of global Internet users”, “enhancing the operational stability, reliability, resiliency, security, and global interoperability of the DNS” while “adequately addressing consumer protection, malicious abuse, and rights protection issues” (http:⁄⁄www.icann.org⁄en⁄about⁄agreements⁄aoc⁄affirmation-of-commitments-30sep09-en.htm).
WME guiding principles for .WME:

STANDARDS COMPLIANCE, SECURITY, RESILIENCY, AND STABILITY

CentralNIC is the DNS Registry provider for .WME providing a standard, secure and stable technical operation of the TLD. Details of technical and operational capabilities matching the .WME mission are provided in responses to questions #24-44.

INTELLECTUAL PROPERTY PROTECTION AND TRUST

Since .WME will be a single-registrant gTLD intellectual property protection will be at the highest level and not be a significant concern. All registrations associated with the .WME domain will be conducted, authorized, and verified by WME on a case by case scenario through the manual process described in response to question #18b. This way all Internet users are assured the highest level of trust and authenticity when they visit a .WME domain.

There will be two phases in the .WME launch. The first phase will be the Sunrise period that will incorporate all ICANN trademark protection requirements developed for new gTLDs, including the trademark clearinghouse. WME has no plans to register domains in the Sunrise phase which is launched to comply with ICANN requirements. In the second stage WME will register domains for own use.
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Jovenet Consulting,
Aug 3, 2016, 10:10 AM