The .LPL new gTLD

The Applicant provides an integrated platform of proprietary technology, brokerage and investment advisory services to over 12,700 independent financial advisors and financial advisors at financial institutions across the United States. Applicant believes that objective financial guidance is a fundamental need for everyone. To meet this need, LPL Financial is an enabling partner to independent financial advisors, banks and credit unions, and broker-dealers at leading financial service companies.

Applicant’s customers leverage for our broad range of resources – including independent research, enabling technology, clearing and compliance services, and practice management assistance – to manage the complexity of their business so they may instead focus on creating the trusted, personal, long-term advisor-client relationships that are the foundation for turning life’s aspirations into financial realities.

Applicant is excited to have the opportunity to establish its brand on the Internet and looks forward to working with ICANN to launch the .lpl TLD. We believe that the creation of .lpl TLD will bring us greater brand recognition, not only among our financial advisor customers, but also among our end clients, the retail investors. This top-level domain (TLD) will bolster our business as we compete with other broker-dealers and investment advisory firms, and will ultimately serve as a way for our retail investors to certify the legitimacy of our financial advisors’ services.

Most importantly, however, the .lpl TLD will allow us to provide our financial advisor partners with their own domain, branded with our strong corporate identity. This technological and marketing support will enable our financial advisors to leverage the trust built around the brand to further bolster the relationships they have with their end-clients.
Jovenet Consulting,
Aug 3, 2016, 10:12 AM