The .BNL new gTLD

According to the Applicant, the purpose of the TLD is manifold, as will be further explained below:
  1. Reflect and operate Applicant’s key and most distinctive brand (“BNL”) at the top level of the DNS’ hierarchy;
  2. Provide stakeholders of the Applicant, including subsidiaries, and their respective suppliers, customers, sponsorships, and their respective directors, officers, employees, with a recognizable and trusted identifier on the Internet;
  3. Provide such stakeholders with a secure and safe Internet environment that is mainly or even fully under the control of the Applicant and its subcontractors;
  4. Provide selected stakeholders in BNL brands with the opportunity to create a secure and safe Internet environment that is mainly or even fully under control of the Applicant and⁄or such stakeholders
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1-1257-44806_BNL.html
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Jovenet Consulting,
Aug 11, 2016, 7:53 AM
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