Campus IP LLC has filed this application for a .ANALYTICS gTLD to serve as a trusted and intuitive namespace for general and business software-related information, as well as relevant goods and services. As a Registry Operator, Campus IP LLC will be entrusted to provide domain name registration services to SAS Institute and limited third-party registrants.

Although Campus IP LLC is committed to moving forward with a .ANALYTICS gTLD application, at the time of filing this application there has not been enough time or market information available to fully analyze and evaluate all potential use case options.


Campus IP LLC is a wholly-owned subsidiary of SAS Institute. SAS Institute is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. SAS Institute provides an integrated set of software products and services to more than 45,000 customer sites in 118 countries. SAS Institute is a global company with more than 12,500 employees in local and regional offices in 54 countries.

SAS Institute’s name is synonymous in the business world with high-quality analytics software and solutions. In fact, SAS Institute is well-known for its extensive product line of analytical solutions, which are designed to provide an integrated environment for predictive and descriptive modeling, data mining, text analytics, forecasting, optimization, simulation, experimental design and more. Therefore, SAS Institute, through its wholly owned subsidiary, Campus IP LLC, is proceeding with an application for the .ANALYTICS gTLD.

Mission and Purpose

Campus IP LLC currently plans a three-stage rollout for its .ANALYTICS gTLD:
  1. Stage 1
    The initial stage of implementation of the gTLD will involve SAS Institute registering a limited number of .ANALYTICS second-level domain names under a Qualified Launch Program.
    This initial use will provide Campus IP LLCʹs and SAS Institute’s IT and security personnel the time to run a number of tests to ensure seamless and secure access using the .ANALYTICS gTLD domain names, interoperability with various software and Web-based applications, and unbroken and secure use of all names. This initial allocation will also allow the appropriate Campus IP LLC staff to coordinate with the internal and external staff responsible for the delegation and setup phases of the .ANALYTICS gTLD to ensure a proper transition from delegation to full operation.
  2. Stage 2
    Once stability is reached, Campus IP LLC will begin allocating domain names in .ANALYTICS for limited third-party use.
    hould an assessment of its expansion strategy lead to a decision to extend registration rights to other parties, this expansion is currently planned to take place during Stage 3.
  3. Stage 3
    Depending on the analysis of the evaluations undertaken in Stage 2, Campus IP LLC may implement SAS Institute’s decision to extend registration rights to a broader class of third parties.
    After consideration of the following factors: analysis of the current data analytics industry and internal analysis of marketing initiatives; Campus IP LLC is confident that the number of domain name registrations will likely be less than 10,000 in the first five years of operation.
    The potential use of the .ANALYTICS gTLD will also be driven by SAS Institute’s future business strategies as identified in its publicly available corporation information, see http:⁄⁄⁄company⁄.
    Utilizing current projections based upon SAS Institute’s existing businesses, future business plans, current domain name portfolio, and other strategic factors, Campus IP LLC estimates second-level domain name registrations to be in line with the projections set forth in the Financial Template provided in its response to Question 46 of this application.
Jovenet Consulting,
Aug 9, 2016, 7:33 AM